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An Exciting Upcoming Project


An Exciting Upcoming Project

John Lendved

I spent weeks putting together a new demo reel, website, logo and an entire new brand under JLFILMS.NET. All of that is very important, but I recently received a reminder just how much personal connections still matter. A lot. I was at work at Looking Glass Photo in Berkeley where I work part time (and learn heaps about photography) on a Thursday when I saw a text from my friend Sara Soka, who was also the campaign manager for Berkeley vs Big Soda. In August, we collaborated on a campaign video. Sara and I had worked together at a public health communication firm. Though the gig didn't pay much, I believed in the cause and moreover was happy to help out a friend. The video was a blast to produce and I met half of the population of Berkeley (the campaign video we produced is linked here). As soon as I had a free moment at work, I went upstairs to read Sara's message. The message said that the producers of Robert Reich's last film, 'Injustice for All' (available on Netflix) were looking for help the next day. She had already told them about our previous experiences working together. At the bottom of the message was the producer's name, email, and phone number.


The next day I met the rest of the crew early in the morning. We had a great day doing a few interviews, filming one of Robert Reich's impassioned lectures and running from place to place on the UC Berkeley campus. I worked extensively with Jesse Dana (JESSEDANA.COM), a very talented cinematographer and all around nice guy and Dave Wendlinger, who ran sound expertly, though he is also a very good shooter. We got to play with some awesome toys including a Sony F5 and F55. I was happy to see Jesse with the sigma 18-35 1.8 in his F55. I own the same lens and will be doing a review of it down the road. I enjoyed meeting Robert Reich. "Hi, I'm Bob," he said to me with a smile and an extended arm. Seems we're on a first name basis. Bob was Clinton's secretary of labor, he's written many books, he's an active professor at UC Berkeley, Google him for a more complete list of credentials if you like, my point is, he's an impressive guy, but still managed to be down to earth and very nice. You never get the impression that he thinks he is above you.

Robert Reich during our evening interview.

Robert Reich during our evening interview.


Keep your eyes open, this was all for a teaser of the documentary we will hopefully be getting off the ground very soon. It's called 'Saving Capitalism' and it's about how to make our current economic system work for everyone.